True scarcity is a very effective sales technique because it gets people to take action. People want what they can’t have. It is simple human nature, and the potential for missing out can also get people to take action. Now the scarcity must be true. Artificial scarcity does not work because the prospect can sense it. True scarcity could be a limited number of seats available, or it could be a limited time offer. Think of ways that you can use true scarcity in your sales presentation to make it more powerful and persuasive.
Be sure to check-out my next Blog Post:
Exclusivity and Availability