Feeling part of the group with a sense of belonging is a very effective scripting technique. When people feel they are joining a group with certain characteristics, they feel better about joining it. This will often reduce fears of making a mistake and reduce the chances of buyer’s remorse. Feeling part of the group can be used for large organizations with thousands of members as well as smaller organizations with a more exclusive membership. Feeling part of the group is often used in conjunction with the Exclusivity and Availability scripting techniques.
Be sure to check-out my next Blog post:
Feel, Felt, Found