Experiential Involvement

Getting people involved with your product or service is essential. You can tell people about your product or service all you want; however, when you get them further involved, they will take ownership of it. That’s why product demonstrations followed by the customer using the product is such a powerful selling technique. Test driving a new car is an essential part of the sales process because the potential owner must feel comfortable with how the car handles. In fact, the sales professional will be explaining to the prospect how easy the car is to drive while the person is test driving it. This experiential involvement is a key component of this particular type of sale. Think about how you can use experiential involvement product-demonstration in your sales presentation.

Be sure to check-out my next Blog post:
Feel Part of the Group

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