Exclusivity and Availability

Two very powerful scripting techniques are Exclusivity and Availability. If an offer is exclusive, it makes people feel special and is a very powerful motivator for people to buy. The sense of exclusivity can be more of a feeling in your presentation as well as an explicit statement of exclusivity. Some of the most expensive memberships are sold on exclusivity. Availability is another driver because people may only be able to access it for a certain amount of time. Availability is another tool you’re going to want to use when scripting.

Be sure to check-out my next Blog post:
Experiential Involvement

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